Understand the Digital Marketing Career Path | Career Path For Digital Marketing

Digital marketing is one of the most career-oriented paths. As we are living in the digital era, upskilling in the digital marketing domain will strengthen your career path. In today’s blog, we will be understanding the digital marketing career path in depth. So, without any delay, let’s get started!!

What is digital marketing?

Digital marketing is a kind of online marketing that is primarily focused on the device that is capable of connecting the wire which is smartphones, laptops, computers, tablets, etc.

It is an obvious fact that digital marketing is a good career choice. We are currently living in a digital world where all the old traditional marketing methods are converted into digital advertising. Companies to survive in the digital workspace to improve their online visibility are demanding professionals who are skilled in digital marketing.

According to the advisory and global research firm, Gartner digital marketing is an online advertising method that involves applying the set of information and techniques for the following objectives:

• Create new products and services
• Enter new market
• Create processes to interact and engage with the audience
• Retaining, acquiring, and targeting consumers

Therefore, a range of functions are done by digital marketers in an organization. Today’s job market is filled with multiple job positions that are rewarding as well as diverse.

Job description of digital marketer

A digital marketer is responsible for developing, implementing, and managing marketing campaigns for promoting a company’s products and services. A digital marketer enhances brand awareness increases website traffic and grabs potential customers within the digital marketing network. Apart from all these work, a digital marketer helps in discovering and accessing the latest web analytics tools and digital technologies that help in evaluating website traffic for optimizing social media ads, email marketing campaigns, etc.

Skills Required for digital marketing career path

Pursuing a digital marketing career path is not easy as it seems because of the over-flooded information on the internet. For excelling in this career path, you need to have expertise in some essential skills.

If you are a complete beginner and know nothing about digital marketing then, you can join our professional diploma in a digital marketing course at DOTNET Institute. In this course, we teach you all the modules such as SEO, PPC advertising, content marketing, AdSense& blogging, email marketing, Google analytics, etc. You can avail the benefits of our online course on digital marketing easily by clicking on the given link.

Below are some essential skills you need to acquire for a successful digital marketing career path:

• Expertise in Advertising
• Skills for sales
• The capability of accurate thinking
• Creative and analytical abilities

Tools used by digital marketing professionals

With the help of the latest tools, the effort and energy spent on carrying out a certain task or operation become less for digital marketing professionals. Below is the list of widely used tools by digital marketing professionals:

1.SEMrush

• Most versatile and excellent tool
• Used by a huge number of digital marketing professionals across the globe.
• Provides in-depth keyword list
• Provides relevant information regarding search volume and keyword difficulty.
• It is used for conducting backlink analysis and discovering organic competitors.
• Evaluating opponents’ product listing ads and Analyzing opponents’ ads and keywords.

2.Hootsuite

• This tool is used by several hundred social media experts and digital marketers.
• This tool can schedule post updates and handle various social media handles at the same time.
• It measures social media output and prioritizes important conversations.

3.Vimeo

• With Vimeo, you can publish HD and ad-free videos online.
• You can customize your player according to your preferences.
• It provides advanced analytics for monitoring video performance.
• You can streamline feedback with Vimeo and collect a team.

4.Mailchimp

• Mailchimp is the no. 1 email marketing tool.
• It is extremely usable and you can send billions of emails with it.
• It is a perfect tool for digital marketing beginners.
• You can automate your email marketing campaigns
• Can integrate more than 300+ apps.
• It has security and analytics tools to keep a check on marketing campaigns.

5.Canva

• Canva is a web-based designing tool.
• You can create attractive and unique images for sharing in multiple digital channels.
• Canva provides you with a variety of templates
• You can create an image according to the social media platform preference.
• Provides you with numerous photo editing options
• You can also learn with Canva courses and tutorials

Top digital marketing career paths

Below are the top digital marketing career paths. Let’s take a look:

1.Digital marketing managers

The main concern of a person in a marketing role is to design a multi-channel campaign for raising awareness about brand adoption, services, or products. The responsibility of digital marketing managers is to decide the brand’s digital strategies and messaging.

They first access the business in terms of its earned, owned, and paid media strengths. They also use various channels like social media presence, pay-per-click ads, online reviews, Google display ads, websites/blogs, etc. All these channels are used to build brand awareness, trust, and customer preferences.

If we look specifically, digital marketing managers’ primary goal is lead generation and customer acquisition. The digital marketing field requires a person with an analytical mindset who can give a benchmark performance and deliver results while keeping up with customer behavior nuances. Annual salary: ₹ 2.8 Lakhs to ₹ 18.4 Lakhs

Also read: How to become a social media manager?

2.SEO/SEM specialist

Search Engine Optimization (SEO), paid advertising and pay-per-click are the techniques involved in SEM (Search Engine marketing). As an SEM specialist, you have to ensure that your target prospects see your organization at the top of the search results when they look for a particular thing. SEM/SEO specialist is one of the highest paying digital marketing career paths because of its excessive and growing demands in every sector.

SEM/SEO specialist updates the website and manages online campaigns to get relevant search results such as blogs and RSS feeds. It is done to establish the case of viable business for SEM expenditure. Annual salary: ₹ 2.9 Lakhs to ₹ 12.0 Lakhs.

3.Content strategists

Content strategists are one of the highest-paying digital marketing career paths. In this rapidly evolving digital space. The problem of short attention spans and unnecessary clutters limits marketing efforts. Today’s audience spends most of their time online and they are spoilt and busy for options. So, a well-made content strategy becomes a valuable asset. So, this will lead to content strategists being among the highest-paying digital marketing career path.

Several organizations take the task of creating content strategies to match customer needs very seriously. For this purpose, they hire content strategists for fulfilling this objective. Content strategist has to attain brand visibility and find & reach the intrinsic link between the SEO and content. These are the following task a content strategist perform for a company:

• Create style guides
• Make high-quality content
• Conduct content audits
• Fill event calendars
• Develop a compelling copy for brand

To handle all these responsibilities, a content strategist needs to be well-organized, systematic, and innovative. They should identify relevant topics for creating content and execute plans to engage their targeted consumers. Annual salary: ₹ 2.7 Lakhs to ₹ 14.1 Lakhs

4.Email Marketing Specialist

Email Marketing Specialist is among the most paid Entry Level Digital Marketing Jobs. The job role of an email marketing specialist is to send emails to those customers who have signed the company’s newsletter. These emails include promotions, updates, and digital marketing campaigns notifying the customers.

For sending newsletters or email blasts, Email marketing specialist uses automation software for increasing brand awareness and nurture leads. They also craft the content for email marketing campaigns. Their responsibility is to write ad copy, work with the graphic designing team to create a visually attractive campaign, and proofread the content. As an Email marketing specialist, you can earn up to $67k per annum.

Also read: Top 10 email marketing tools

5.Social media manager

The Social media manager is one of the popular Digital Marketing career paths. A social media manager is a skilled professional responsible for handling various social media platforms of a company or institution such as Instagram, Facebook, YouTube, Twitter, etc. The social media manager is the main representative of the company on its all social media platforms. Amidst the tough competitive market today, whether a company is small or big, they want an experienced and qualified social media manager who will diligently advertise their product and services on their social media platforms. A competent social media manager can efficiently manage all the social media activities and train the other team members as well.

The average salary of a social media manager is $62K/year and the experienced one gets $75k/year. As a beginner freelancer, you can earn around $15-$50/hour and as you gain in this field you can charge around $50-$100/hour.

Also check: How to become a social media manager?

Is the Digital marketing career path secure?

It is an obvious fact that the digital marketing career path is a perfect choice. We are currently living in a digital world where all the old traditional marketing methods are converted into digital advertising. Companies to survive in the digital workspace to improve their online visibility are demanding professionals who are skilled in digital marketing.

As a digital marketing professional, your working hour is flexible, you‘ll get great compensation and remote work opportunity to make a scaleable business impact through your technical skills.

How to get the highest-paying digital marketing career path?

If you want to get the highest-paying digital marketing career path, you need to stand out among all the competitors to land your dream job. The market is filled with talented and experienced digital marketing professionals who are competing for high-paying digital marketing jobs. Below are some tips to get highest paying digital marketing career paths:

• First, learn and develop the digital marketing skill you want to master and make this skill your most valuable asset.
• Give time to improving and strengthening your managerial skills. You will get a high-salary job in digital marketing if you have great teamwork skills, clear communication skills, and coordination skills.
• For a high-paying digital marketing job, you must have smooth software skills.
• Search for a job opening in your dream marketing firm and apply there.
• Build connections with the people in this industry and enhance your digital presence.

Top companies for digital marketing jobs in India

These are the top companies for digital marketing jobs in India

• Brolik
• WEBITMD
• WebFX
• Conklin Media
• Silverback Strategies
• Thrive Internet Marketing
• Fuel Online
• Lounge Lizard
• Accenture
• Amazon

Conclusion

This concludes today’s blog topic ‘Understanding the digital marketing career path’. I hope this blog, provides you with a meaningful insight into the digital marketing world. You can use the information mentioned in the blog and start your digital marketing career. Use your creativity, passion, and natural talent for digital marketing and start your exciting career journey.

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