How to become a social media manager?

Social media manager main objective is set a perfect content strategy and drive engagement towards the company’s social media platforms. A social media manager must have knack of storytelling, designing and analysing ability. Social media is used extensively in every industry because through social media these company can directly connect with their customer and market their services directly. In return, these industries creates tonnes of job opportunities for the people who want to earn through the social media platforms.

In this blog, we will be discussing about how you can become a social media manager, responsibilities and skills required for it, their different job perspectives and salary.

What is social media manager?

Social media manager is a skilled professional that responsible for handling various social media platforms of a company or institution such as Instagram, Facebook, YouTube, Twitter etc. The social media manager is the main representative of the companies on its all social media platforms. Amidst the tough competitive market today, whether a company is small or big, they want an experienced and qualified social media manager who will diligently advertise their product and services on their social media platforms. A competent social media manager can efficiently manage all the social media activities and train the other team members as well.

Responsibility of a social media manager

These are the following responsibility of a social media manager:

1. Should be able to create high quality written and visual content for the social media campaign.
2. Maintain an impactful online presence to drive social media engagement for a company.
3. Monitoring the company’s brand presence on its various social media handles.
4. Responding to the follower’s comments on the various social media platforms.
5. Developing and implementing result-oriented ad campaigns for the company.
6. Engaged with right influencer for promoting their brands.
7. Managing the customer service of the company across all social media platforms.
8. Monitoring the social media campaign’s performance and customize it according to the insights and analytical data for better results.
9. Managing the online presence of the brand and drive traffic for the company’s services and products.
10.  Training company employees in the best methods for content creation.

Social media manager earning

If you are a social media specialist with an adequate experience, you can easily earn a competitive salary. The average pay scale of the social media handler is approx. 3.0 LPA. Your salary package is heavily dependent on the professional educational background and your previous work location. With the increase in your experience, your earning will increase as well.

For the fresher, the starting social media earning is up to 1.6 LPA. For a professional with 5-9 years of experience, the social media earning is 4.7 LPA and the senior level professional with the experience of more than 10 years can earn up to 11 LPA.

Educational qualification required to become a social media manager

There is no pre-set educational criteria to become a social media manager. But in some industries, the hirers ask for bachelors or master’s degree. A candidate with degree in multimedia marketing, digital marketing, business management and public relations is more likely to be hired for the high paying job of a social media manager.

As you know that every sector connected via social media marketing, so these industries can provide you a pool of job opportunities. Below is the list of some top sectors that provides employment to the social media managers:

• MNCs
• Startups 
• Digital Marketing Agencies 
• Telecommunication
• Advertising agencies 
• Media houses 
• Education
• Social media marketing agencies 
• IT firms 

Experience required to become a social media manager

Companies prioritise experienced candidates. Interested candidates must add the details of their on the job experience in the form of certificates and projects for getting decent salary packages. If you a fresher, you can assist social media managers in the beginning. There are many companies that provide internships and part time job opportunities to the candidates.

Skills required to become a social media manager

Apart from a marketing degree and experience, a candidate must have these required set of skills to become a social media manager:

• Customer service skills
• Project management skills
• Creativity
• Communication skills
• Analytical abilities
• Interpersonal skills
• Problem-solving skills
• Time management skills 

Career opportunities for social media manager

These are the career opportunities for the social media manager. You can earn a fair share of amount with these profession:

1.Community manager

The average base salary of community manager is 5.4 LPA. A community manager, develops relationship with the brands’ audience using newsletter, forums and events. If you are interested in the social media connectivity, a career opportunity in the community management can offer good opportunities.

2.Content marketer

The average base salary of a content marketer is 4.7 LPA. If you enjoy content writing, the job of a content writer is an ideal choice for you. Content marketing gives you a leverage to show your creativity on the various social media platform. Content marketing is growing at a very fast pace. According to recent study there is 112% hike in the content marketing jobs alone in between 2018 and 2019. Content marketing includes writing content, emails, blog spot, newsletter etc. Content writer must be aware about SEO and WordPress with their exceptional writing skills.

3.Creative designer

The average base salary of a creative designer is 4.3 LPA. A person who has creative expertise in visual content can have good career in this field. With creative expertise you can pursue a career as a graphic designer or art director. The job profile of a creative designer include creating photos and graphic which contribute to the brand public image, creative development and language tonality. Creative designer collaborate with video and motion graphic team to develop brilliant multimedia project for the company.

4.Social media consultant

The average base salary of the social media consultant is 6.5 LPA. A social media consultant gives advice to the business regarding the current trends in social media and make a marketing strategy according to it. A social media consultant maintains client relationship and advise them to build and implement the social media strategies. The main objective of a social media consultant is to create a dominant online presence for the website which increase the web traffic and raise brand awareness.

5.Market researcher/ Data analyst

The average base salary of market researcher/ data analyst is 3.4 LPA. The social media manager can move into data centered career path by acquiring the research and analytical skills. The job profile of the data analyst requires to identify industry current trends and predict the growth of the market to provide effective solutions to the customers. As a social media analyst, one must have a strong command over the qualitative and quantitative data and can easily put forward their ideas to stakeholders.

Conclusion

Brands are now realising the importance of these social media platform and are ready to invest in any social media campaign. Companies relies extensively on the social media marketing to increase their audience engagement and brand visibility. Thus, career opportunities for social media manager is expected to increase with time. They can either work with a company or do freelancing with multiple clients simultaneously. I hope this blog provide you the in-depth insight about career profile of a social media manager. For more info click here:

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