Why is India’s digital marketing future very bright? India, a densely populated country in the world’s population, ranked second. But today, the population has become one of the world’s leading problems, and with the world’s growing population, Unemployment is one of the world’s biggest problems. As they say, “EVERY LOCK COMES WITH A KEY”, DIGITAL MARKETING is the key to unemployment.
- The DIGITAL MARKETING creates ample opportunities for the people every minute. India is turning itself into digital India and that will increases job opportunities with career growth. In the coming years, the future and scope of digital marketing in India will become brighter and brighter. It will provide you and your business with a wealth of profitable benefits. The highest revenue will be around $23 billion in the financial year 2020. Why is India’s digital marketing future very bright?
- Every third person uses a smartphone in today’s tech-savvy world. it has become the basic need for everybody. Everyone is on the internet, whether it’s your mother who wants to try a new recipe, or your sister who looks for a trendy dress or your gamer brother. And when we talk about business, the digital marketing trend is undoubtedly booming. Why is India’s digital marketing future very bright?
- At present, more than 600 million internet users are creating a fascinating business opportunity to sell services and products to a growing population of tech- savvy internet users.
- You have to market your products and services via the internet to reach customers and increase sales.
- You can reach a large number of customers with just one click by taking your business online, “be where your customers are already residing.”
- Digital marketing influences every aspect of today’s businesses, it Helps you generate better revenue and better conversion rates created by effective marketing strategies
According to Forbes: “History tends to repeat itself, and in particular with digital marketing, there is a pattern of disruption.”
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Table of Contents
1. Opportunity for all
Today, people understand the importance and power of the web in running their business. It’s positive news for all the organizations no matter big or small, you need not need to worry about how to reach the customers or if your information is reaching them or not. Companies are seriously making use of digital marketing to flourish their business organisations. Why is India’s digital marketing future very bright?
Today, everything else prefers digital marketing. Even all start-ups start their business through digital marketing. This platform eases every company’s process. The company does not need to use manpower to enter the market and promote the product physically.
It offers a wide range of economical, powerful marketing media. Every type of product and service now opts for digital marketing because they know that this is the platform that has been proven. From tech giants to hoteliers all are right here.
2. World Wide Connectivity
“Being digital means being global.”
This is absolutely true, through social platforms (such as Facebook, Twitter, Instagram, LinkedIn) customers can be reached from any corner of the world. The reach of these social media platforms is so enormous that you can connect with almost all the world’s population.
What do you think, how many people thought we could connect with other people all over the world, before the digital revolution in India? Yes, that’s right none. Well, guess what we’re not only connected, but we’re also expanding the reach of our products and business companies are now capable to choose their target audience, for instance, many organizations want to target only customers in the United States, now anything is possible with social media. Many US companies also prefer Indian Marketing Agencies to plan their social media campaigns in order to promote their products.
There’s a lot going on in India’s digital marketing platform, people are committed to talking and researching.
3. Active social media user
Today people use social media heavily for everything; the audience’s engagement rate is anticipated to grow more in future. People want fascinating content and enjoyment. It is therefore a digital marketer’s responsibility to generate content that involves the audience.
Social media is now part of our everyday lives and culture, and it saves us from overusing the one resource we can never get back: TIME.
Social media is the low-priced, most effective and direct communication form we have at present. Even if you’re a musician and you don’t use social media, you should reconsider your position. How else could have these online superstars build such massive careers, if not for the exceptional and impressive reach of the internet? “Social media is here to stay.”
4. Drastic changes in traditional marketing
Over the years, people’s lifestyle has changed a lot and now with the changing time, you can find almost everything on the internet as people want everything at their fingertips. Traditional marketing was limited to the door as marketers used physical manpower to promote their products.
People and marketers are really mad about this digital marketing trend which began a couple of years ago.
The business is about meeting each customer’s needs and wishes but the interaction between the companies and the customers was less. Earlier it was only about informing the public that the brand exists with the hope that these people will start patronizing the brand, unlike now, you can not only reach customers but can also connect with them.
Printing or radio advertising wasn’t pocket friendly. Printing materials are very costly and you had to hire people to distribute them. But now everything has changed, customers are just a click away.
It was not easy to measure the results of traditional marketing strategy, but now you can see how effective your campaign was.
5. Cost efficient
“Digital marketing, a friend of your pocket.”
Digital marketing is one of the most affordable media to promote the product when compared to other marketing platforms. The days when thousands and lakhs had to be spent in the newspaper to get the ad printed are gone. Digital media has made everything so easy that you can promote your new project on social media and reach thousands of people at once, even if you are a real estate company. It hardly costs around $ 40 a day to create an ad on Facebook, which is almost nothing to what you spent on newspaper ads. The average cost is 0.52 to 0.2.3 per click. It can be really pocket-friendly to spend lakhs of rupees on a single ad and spend just $ 40 a day.
Many industries and new start-ups all invest heavily in digital marketing. You should start looking for people who can develop and implement digital marketing strategies that meet your needs.
Hope you found everything that you were looking for. If we missed out on anything feel free to tell us.
