Why is Google ads effective?

Google ads effective is the most efficient and simplest way to advertise and Google Ads easily attracts the attention an advertiser need to boost their business from the bottom line. Google Ads is a Google per-pay-click (PPC) platform which promotes various businesses on its platform and helps them to gain visibility. In this blog we will discuss the effectiveness of the Google ads in detail. So let’s get started.

Top 10 reasons why Google ads is effective

1. Scalable
2. Measureable
3. Flexible
4. Faster than SEO
5. Easier than SEO
6. SERP overtaking
7. Engaging Ad format
8. Better traffic conversion
9. Complements other marketing channels
10.  Building brand awareness

1.Scalable

One of the toughest challenge faced by any marketer is to gather lead sources on a large scale but doing the same is five time easier with Google ads because it is highly scalable. Businesses spend millions of dollars per year to advertise on Google ads. You can get a profitable conversion rate with your Google ad campaign. With increase in PPC budget, your leads and profit also increases accordingly to it. Google ads proves to be effective for those businesses who want to generate more leads but have limited time.

2.Measureable

Online marketing method is highly measurable when compared to its traditional counterpart and Google ads PPC is the prime example of highly measurable online marketing channel. Google ads tends to be more transparent and provides you tons of PPC metrics that help you to look more at the granular level. With Google ads you can easily determine the performance of your ad campaign and its returning ROI.

3.Flexible

Google ads gives you multiple options for customizing your ad campaigns according to business preferences. You can hyper-target the audience for more reach, for instance, with Google ads:

• You can use specific keyword match type i.e. only displays your ads to that audience who uses the keyword that you specified.
• You can use ad extension to display a phone number, mega-pack of links of your website, product image and your physical location. You can even get an email address form the SERP or chat initiation.
• In Google ads you don’t have to show your ads across the globe. You can easily narrow your audience based on their location, browser, language, time of the day and many more.
• Google ads provides you an easy access to the gigantic network of non-search users on Google partner sites like Gmail, YouTube etc.
• Google ads has a leverage of the display network which help in building brand awareness and often have lower cost conversion than Google search.   

4.Faster than SEO

SEO take several months to shows the desired results because there is fierce competition between every website and usually takes time for a website to prove itself by earning links and authority. That is why, Google ads is effective, and you can get a desired result quickly. You can work simultaneously on your site SEO and launch an ad campaign with Google ads to get click and impression immediately. Google ads is a good and speedy way to test the worth of the keyword via organic search. If the conversions go well, you can use that keyword to build the content around it for better SEO.

5.Easier than SEO

Google ads need less efforts to maintain than SEO. SEO is constant churning process which take lot of efforts on building links and optimization. But on the other hand Google ads is less contradictory and easy to learn. You easily generate leads through Google ads PPC without all the hustle.

6.SERP overtaking

Google ads overtake the SERP completely. Google solely generates 97% of revenue from the Google ads. As the time passed, we can see that more places is given to ads than the organic search results in the SERP. This fact might be frustrating to both users and SEOs. But on a positive note, engaging with Google as PPC, can get multiple opportunity to get rank high on the SERP with a high click-through-rate.

7.Engaging ad format

Google ads has engaging ad format like in-video ads for YouTube and product listing ads. An engaging and shiner ad get more clicks and revenue from Google. This format is also beneficial for the advertisers. They can use new ad extensions and format to make their ads more visible and attractive in comparison with boring organic listing. With Google Analytics integration, you can find basic information like impressions, clicks, budget, keywords etc. it allows you to check the number of exact activity of visitors on your website. Google ads provide quite easy and straightforward interface.

8.Better traffic conversion

Organic traffic conversion is good but in some cases paid search traffic has better conversion rate which go higher two times than organic searches. It can be possible because paid search traffic is likely to be more targeted and qualified and ad clicks on the queries results are more commercial in nature rather being informational.

9.Complements other marketing channels

Google ads complement your other marketing efforts. You can use remarketing to use ads for targeting the audience who are interested in your niche. Google ads remarketing allows you to track your website past visitors with a cookie. Your display ads appear in front of those interested people to increase your brand awareness and you can show them the exact product they are searching for. Super high ROI is yielded by these retargeted ads.

10.Building brand awareness

Google ads is not only used for driving web traffic through PPC ads on the SERP pages but it is a great tool for building your brand awareness. With the ad search network, people can see your brand, tagline and your offers, even if they not click on your ads. You can even focus on the brand awareness by choosing to show ad to the more audience than focusing on more clicks or conversions.

Conclusion

Google is most used search engine worldwide with takes 5 billion queries daily, Google has the monopoly over most of the internet platform it supports, i.e., simply means infinite amount of internet traffic on Google is easily available. So, for a successful business you need a target audience to market your product and services which you can easily get on Google.

The final conclusion is that Google Ads is perfect for achieving your business goals in less time. You need to follow a correct approach and through analysis to achieve your goals through Google Ads. I hope this article shed light on the effectiveness of Google Ads for your business growth. But keep in mind along with these point you need to do hard work and have patience if you want gain success in your business. If you want to learn more about the Google Ads you can join our online course and to know more click on the video given below.

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