What is the No.1 Email Marketing Tool?

Email marketing is an excellent marketing tool with great ROI of $36 to every $1 spent. For harnessing the potential of the email marketing, it is necessary to select a right email marketing tool to boost your marketing efforts. So, you must be wondering what the no. 1 email marketing tool is? On the basis of price, ease of use and functionality “Mailchimp” emerges as the most popular email marketing tool and in today’s blog we will dig more about Mailchimp in detail.

What is E-mail Marketing?

Before learning about the more about Mailchimp, first understand what is E-mail marketing? E-mail stands for electronic mails and marketing means selling or promoting your services and products. So, in most simple term E-mail marketing stands for marketing or selling your product and services through emails. E-marketing is used for commercial purpose. It might have personalized content, strictly inclusive of customer’s preferences or can be generic content which can be shared to everyone.

The main prospect of E-mail marketing is to grow the business by using textual content, secrets of sales and exclusive information. Increasing sales through emails is the ultimate goal of E-mail marketing.

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What is email marketing tools?

Email marketing tools is a software used to send and track emails. It increase the audience engagement, segment list and combine all your marketing channel to grow the business and earn more revenue. Your email marketing campaign success solely depends on the right choice of yours email marketing tool.

Importance of E-mail marketing tools

1. Cost-effective strategy for small businesses
2. A study by direct marketing association state that email marketing has 4300% ROI (return of Investment) for businesses in USA.
3. It is easy mange.
4. Allows you full control and establish direct contacts with customers.
5. Your success in email marketing depends upon what kind of email marketing tool you choose.

What to look in before choosing the best E-mail marketing tool?

Keep these point in mind before Sbobet Mobile choosing the best E-mail marketing tool for yourself.

1. It must allow you to create highly engaging email newsletters
2. Has an easy interface, most ideally drop and drag editor.
3. Allows sending bulky emails easily.
4. Has marketing automation.
5. Manageable contact list.
6. Allows tracking performance of your email marketing campaigns
7. Ensures that your emails campaign does not end-up as spam folders.

The No. 1 email marketing tool – Mailchimp

Mailchimp is among the best email marketing tool in the world because of its forever free marketing service plan. Mailchimp provides you an easy drop and drag email builder, auto-responders, simple tracking for analytics and segmenting contacts into groups. With mailchimp you can setup the delivery time according to the customers’ time zones and can setup segmenting according to their geo-location.

Mailchimp can easily integrated with WordPress, Shoplift, Magneto and many other platforms. Mailchimp is quite lagged behind the Hub spot, Drip or Convert Kit in terms of marketing automation features. In recent years, Mailchimp updated its many

Mailchimp website

features to match with the customers’ sensibilities. Mailchimp support scheduled campaigns for business, A/B test copy, reports with CTR and open rates, live chats, large knowledge based tutorials, etc. After all this amazing features, Mailchimp has slow customer support and quality of service is quite low in comparison to the other email marketing tools.

Mailchimp allows you to send 12k emails for up to 2k subscribers under its forever free service plan. But this plan has not advance features like send time optimization, multi-variety setting and advance segmentation and you also need to display their branding in your emails. Its support is limited to emails only which is not good for the business purpose. You can click on this link to directly visit the Mailchimp website.

Mailchimp pricing

Aside from Mailchimp free service plans, it has three paid plans. The paid plans starts from $10/month for up to 500 subscribers and its pricing increase with the increase in the number of 500 subscribers. Current pricing offers by mailchimp:

Plan	Pricing
Free	$0/month on 500 subscribers. Easily create email campaign and learn about the customers.
Essentials	$13/month on 500 subscribers. Send timed content with testing and scheduling features.
Standard	$20/month on 500 subscribers. More personalization, optimization tools with enhanced automation.
Premium	$350/month on 10k subscribers. Advance tools, unlimited contacts and priority support.

Pros of Mailchimp

These are following advantages of using Mailchimp:

• Forever free plan up to 500 subscribers.
• Easily build and customize email marketing campaigns.
• Can integrate with multiple software.
• Crisp reporting that help in optimize future sends.

Cons of Mailchimp

These are following disadvantages of using Mailchimp:

• Expensive for the larger subscriber base.
• Limited customer support
• Not have advance features in free plan like send time optimization, multi-variate setting and advance segmentation.
• Does not support advance marketing team.

Conclusion

Mailchimp is the best choice for the email marketing tools for such businesses who are looking for a simple way to send emails to their customers. After upgrading your first paid plan you can get access to the more advance tools like multi-step journey and A/B testing. But you should check other email marketing tools which might gave you more benefits according to your preference. Incorporating email marketing tools in your email marketing strategy is quite helpful.

It boost your success rate and remove the extra burden from your shoulders. You can easily manage your email marketing campaign through these email marketing tools. Before opting for the email marketing tools always compare their performance, features, pricing, interface, deliverability, reporting and security. If you want to learn about more email marketing tools you can visit our other blog.

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