How to become an SEO specialist | How to Become an SEO Expert

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic from search engines to a website or web page. SEO prioritizes unpaid traffic (also referred to as “natural” or “organic” results) over paid or direct traffic. SEO specialists identify strategies, techniques, and tactics for increasing website traffic and achieving a high ranking on search engine results pages. An SEO specialist opens up new opportunities for driving growth and profit by generating more leads for the business.

To become an SEO Specialist, you have to take the following steps:

• Enroll in an SEO training program (or several SEO courses).
• By optimizing your own website, you can learn about SEO.
• Work for a marketing firm.
• Accept SEO clients.
• Earn an online SEO certificate or degree.

The skills required to become an SEO specialist are as follows:

• The candidate should be capable of critical thinking.
• The candidate should have the ability to speak and write.
• The candidate must have technical skills and should be programming savvy.
• The candidate must be socially competent.

Eligibility criteria for becoming an SEO specialist:

• A bachelor’s degree in business, marketing, communication, or information technology.
• Two to three years of successful experience developing and executing SEO campaigns.
• Understanding of search engine algorithms and methods of ranking.
• Working knowledge of SEO industry programs such as Google Analytics or Adobe Analytics.
• Understanding of keyword research and data mining tools
• Capable of conducting a competitive analysis of other companies in the industry.
• Superior written and verbal communication abilities (email, phone, etc.).
• At ease analysing large amounts of data on a daily basis.
• Knowledge of WordPress or other content management systems.
• Being familiar with other aspects of marketing, such as customer growth and promotion, is advantageous.

Responsibilities of an SEO Specialist:

• Create SEO strategies to boost the company’s search engine rankings.
• Conduct keyword research for the company’s website and marketing materials.
• Establish measurable goals that demonstrate marketing progress.
• Track daily performance metrics to gain a better understanding of the efficacy of your SEO strategy.
• Communicate effectively with other marketing professionals in order to align goals.
• Manage the SEO strategy in collaboration with other members of the marketing team.
• Create engaging, high-quality website content, such as blog posts and page descriptions.
• For maximum optimization and search engine rankings, keep your website’s content and links up to date.

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Duration of the course:

The duration of an SEO Course ranges from 3 months to 6 months depending on the institute. 

Top Colleges in India for learning SEO are as follows:

College Name	Fees for SEO Course
Symbiosis Centre for Learning	INR 30,000
NMIMS University	INR 41,500
EMDI Institute of Media and Communication	INR 80,000
Tata Institute of Social Sciences	INR 91,000

Note: The fees listed in the table above are subject to change based on location and University regulations.

Some of the online websites for learning SEO are as follows:

1. UpGrad (https://www.upgrad.com/) 
2. Udemy (https://www.udemy.com/) 
3. Oxfordhomestudy (https://www.oxfordhomestudy.com/) 
4. Class central (https://www.classcentral.com/) 
5. Alison (https://www.alison.com/) 
6. Asian college often teacher (https://www.asiancollegeofteachers.com/)

Some of the top SEO companies in India are as follows:

1. Web Destiny Solutions 
2. SEO Experts India 
3. RankDeck SEO Specialists 
4. Techmagnate 
5. Page Traffic 
6. SEOTonic Web Solutions 
7. Webspero Solutions 
8. Indian SEO Company 
9. SAVIT Interactive 
10. SEO Experts Company India 

Average Salary: In India, the national average salary for an SEO Specialist is INR 22,000 per month.  

Salary for the above job profiles in other countries is:

Country	SEO Specialist job profile salary per annum
Australia	$84,598
Indonesia	IDR 717.932
Switzerland	CHF 77,324
United Kingdom	£32,500
United States	$57,066

Note: The above salary may change a bit depending on the location inside their own countries.

Conclusion:

In the above article, we have learned about the details of the SEO specialist profile. We have also learned about top colleges in India providing SEO course and their course fees as well as various online websites providing SEO courses. We also learned about the salaries of SEO specialists in five different countries, including India. In the future, there will be a wide range of SEO opportunities in India. New businesses or start-ups emerge every now and then. They will all necessitate the online promotion of those businesses in order to attract relevant customers via organic search result ranking. Every business will require a website. As a result, there is a lot of potential in the future for SEO.

Frequently Asked Questions about SEO