How You can Start Digital Marketing From Home?

Do you want to start digital marketing from home? It is an excellent choice for you and in today’s blog I will explain: How you can start digital marketing from home?

Digital marketing is a trending topic right now. The digital marketing industry is exponentially growing as global digital advertising sales increase by billions of dollars per year. So, this is the perfect time to start your journey as a digital marketer, because of the increased demand for digital marketers in every field. So starting your career in the digital marketing field will be a great career choice for a bright future. So let’s get started with the best way to start digital marketing from home.

Also read: 5 best AI tools for Digital Marketers

What is Digital Marketing?

Digital marketing is a kind of online marketing that is primarily focused on the device that is capable of connecting the wire which is smartphones, laptops, computers, tablets, etc.

According to the advisory and global research firm, Gartner digital marketing is an online advertising method that involves applying the set of information and techniques for the following objectives:

• Create new products and services
• Enter new market
• Create processes to interact and engage with the audience
• Retaining, acquiring, and targeting consumers

Therefore, a range of functions are done by digital marketers in an organization. Today’s job market is filled with multiple job positions that are rewarding as well as diverse.

Also read: Ways to Get Started with Digital Marketing

Is Digital marketing good career option?

It is an obvious fact that digital marketing is a good career choice. We are currently living in a digital world where all the old traditional marketing methods are converted into digital advertising. Companies to survive in the digital workspace to improve their online visibility are demanding professionals who are skilled in digital marketing.

As a digital marketing professional, your working hour is flexible, you‘ll get great compensation and remote work opportunity to make a scaleable business impact through your technical skills.

Digital marketing professionals’ salary

In a digital marketing career, you can earn a good salary. Although digital marketing salaries are more than competitive.

According to a recent survey done by  Credo, they state that the average salary of a digital marketing professional worldwide is $140/hour.

You can’t get the same salary from day one but multiple factors affect the salary you get such as your experience in the digital marketing industry, your clients and company, and your country location, etc.

You can earn more than your need in the digital marketing industry because the demand for digital marketing professionals is growing very fast.

10 Best way you can start digital marketing from home

Below are the 10 best way you can start digital marketing from home:

1.Build your digital marketing website

Building a digital marketing website is one of the best options to start digital marketing from home. Digital marketing is not only a theoretical process but rather a highly measurable and practical process. You need to apply the different practical approaches in SEO and social media marketing because only theoretical knowledge is not sufficient.

In your digital marketing career, you will be asked to promote multiple websites’ organic traffic (SEO), social media advertising, and sales through PPC. Starting your digital marketing website builds your confidence and necessary skills.

Create a blog section and work on increasing your SEO rankings and also create a product or provide some sort of service and promote it through digital advertising and make sales with it.

It is a time-consuming process, but it is a solid foundation for your upcoming digital marketing career. Your digital marketing website will help you to learn multiple digital marketing concepts and you can showcase your skills in front of potential clients.

2.Be an SEO expert

SEO expert is one of the most preferred way to start digital marketing career from home. You can’t have a successful digital marketing career if you do have not any knowledge about SEO (Search engine optimization). First, you need to be an SEO expert and then build your other digital marketing skills.

SEO teaches you the skills which are needed to create a website for both the search engines and the users. You can also apply the same concepts to improve your Facebook paid campaigns and Google ads. Strengthen your SEO career gradually and when you achieve the master level SEO skills, then move on to the other process.

Also check: What is SEO and How its work?

3.Excelling Facebook Advertising

Facebook advertising is one of the prominent way to start digital marketing from home. The next step in a digital marketing career is to start with social media marketing, particularly with Facebook advertising. As a digital marketing professional, you must know the difference between the working of social media networks such as Instagram, Facebook, and Twitter. The majority of the time and the campaign budget will be mostly spent on Facebook and Instagram.

Facebook is a great social media network, plus it is a great tool for digital marketing campaigns. It is difficult to get organic exposure on Facebook but this task can be made easier by using Facebook as an advertising tool.

If you have a good grip on SEO and Google ads, then, learning about Facebook advertising is an easy task for you.

Many of its concepts are similar to PPC advertising but you still need to familiarise yourself with the various tools and policies of Facebook.

4.Become a Google Analytical expert

If you the skill in Google analytics, you can start digital marketing from home easily. A digital marketing professional must need to know about analytics along with the tools that are used to generate traffic. Being measurable is one of the main characteristics of a digital marketing campaign.

You can easily get the data for how many people view your campaign, total clicks on your ads, conversion generated by those ads, and other important metrics that cover all the necessary aspects of the digital marketing campaign.

If you become a Google analytical expert, you will able to make positive decisions based on real data and you can measure the effectiveness of the digital marketing campaign and analyze the results.

5.Go for freelancing

When we talk about the way you can start digital marketing from home, Freelancing is the first option that comes into our mind. Once, you find your comfort digital marketing channel, use it to its full potential and practice building your digital marketing campaign. Go for freelancing and or contract work for polishing your digital marketing skills and gaining valid experience and start earning as a professional digital marketer.

You can easily market your skills internationally with the help of a website like Freelancer, Upwork, and Fiverr and find project owners or employees that need your digital marketing skills. You have to create a portfolio of your past work to impress your clients. You will get more work in the future if you succeed in getting strong reviews on your projects.

You can also learn skills with freelancing to expand your work area. Increase your project limit until you reach full-time work. Then, raise your price rate for the project work until you’ve got the desired salary of your choice. You can also collaborate with other digital marketers to work on more complex projects.

Also check: Top 5 Best work from Home website in 2023

6.Content writer

Content writing is the most suitable and comfortable way you can start digital marketing from home. In content writing, you have to plan and write content for online platforms. Content writing is a part of digital marketing strategy that includes different types of content such as blog posts, articles, video scripts, and social media posts. If you want to become a content writer, you must develop a variety of skills and meet certain criteria mentioned below:

• Writing skills
• Keyword research skills
• SEO skills
• Analytical skills

If you want to work as a freelancer, or content writer then a college degree doesn’t matter much but if your goal is to work in a company then, you must have a degree in communication, journalism, or marketing.

Obtaining multiple content marketing certifications boost your skills and reputation in the digital marketing industry. You can get these certifications from multiple paid and free offline and online courses available. And for practice start your own blog, it will help you further develop your skills and you get secure a job or a freelance client for yourself.

If you work as content writer in a company, you will get paid an average of $3.5k/month. In freelancing work, you can get $0.10-$0.50/word. These rates will increase with the content type and expertise level of the subject.

7.Affiliate marketing

Affiliate marketing is defined as a business model where you sell others’ products in return for a commission. It is a straightforward process, where you find products you want to promote and build a website for promoting these products, and then, drive interested visitors to your Affiliate products.

There are two types of affiliate partnerships. The first one is a standalone program where you have to establish a direct account with the company and the second one is an affiliate network where you join and manage various partnerships on a single platform. Affiliate marketing has great potential for earning but first, you need to establish your web presence and generate organic traffic for your website to get the desired results.

8.Sell ads

You can monetize your website traffic by running ads on your website. If you want to make decent money with your website, you need to have a lot of web traffic. At starting, when you are in an audience-building phase, supplement your monetization efforts by doing affiliate marketing on your own digital products. You can use Google AdSense to monetize your web traffic. There are many other ad networks like Media.net, Ezoic, and Propeller Ads that you can also use. To get a meaningful income you need to have 100k page impressions per month. The revenue for Google AdSense per 1000 impressions is around $0.2-$3.

Also check: 10 Reasons Why You Should Use Google Ads

9.Social media manager

A social media manager is a skilled professional responsible for handling various social media platforms of a company or institution such as Instagram, Facebook, YouTube, Twitter, etc. The social media manager is the main representative of the company on its all social media platforms. Amidst the tough competitive market today, whether a company is small or big, they want an experienced and qualified social media manager who will diligently advertise their product and services on their social media platforms. A competent social media manager can efficiently manage all the social media activities and train the other team members as well.

The average salary of a social media manager is $62K/year and the experienced one gets $75k/year. As a beginner freelancer, you can earn around $15-$50/hour and as you gain in this field you can charge around $50-$100/hour.

Also check: How to become a social media manager?

10.Become a Blog writer

The most standout and comprehensive attempt with maximum profit on the internet is to write an excellent and informative blog.

To become a professional blogger, you need to work really hard and give an adequate amount of time to this work.

Before writing a blog, you must have a basic understanding of keyword research, SEO, content writing, image, and mobile optimization. Then, you’ll become an expert blogger.

When you reach to expert blogging level, you will start earning thousands of dollars every month.

Once you settled down, you can easily earn, so start your blogging career now!!

Also read: How to do SEO Friendly Keyword Research?

Conclusion

This concludes our today’s blog topic: How you can start digital marketing from home? I hope this blog, provides you with a meaningful insight into the digital marketing world. You can use the information mentioned in the blog and start your digital marketing career. Use your creativity, passion, and natural talent for digital marketing and start your exciting career journey.

You can join our professional diploma in a digital marketing course at DOTNET Institute. In this course, we teach you all the modules such as SEO, PPC advertising, content marketing, AdSense& blogging, email marketing, Google analytics, etc. You can avail the benefits of our online course on digital marketing easily by clicking on the given link.

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