Digital

How to become a certified digital marketer | The Best Digital Marketing Certificate Programs

Digital marketing got fame in a very short period. A career in Digital marketing is booming then you need to know about the topic ‘How to become a certified digital marketer. The word digital becomes a lifeline of the modern world. Everyone is connected to the digital world direct or indirect way.

INTRODUCTION

Digital marketing is a type of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. A digital marketer is responsible for generating leads and increasing brand awareness via various digital channels. To become a certified digital marketer, a candidate must complete all ten courses and pass two exams, the SEO exam and the Digital Marketing exam.

The following are some of the essential skills that every digital marketer should have:

  • The candidate should be well-versed in video marketing.
  • The candidate should have knowledge of Search Engine Optimization (SEO) & Search Engine Marketing (SEM).    
  • The candidate should be tech-savvy and persuasive.

Top Colleges in India for Digital Marketing courses: 

College Name Fees for Digital Marketing Course 
Institute of Management and Technology, Ghaziabad 1,27,000 RS.   
Loyola Institute of Business Administration, Chennai 6,00,000 RS.   
IIM Kashipur 22,78,500 RS. 
ICFAI Business School, Hyderabad 24,03,000 RS 

Note: The fee details given in the above table may change according to the location and University regulations.

Some of the online websites for learning Digital Marketing are as follows:

  1. UpGrad (https://www.upgrad.com/) 
  2. Udemy (https://www.udemy.com/) 
  3. Oxfordhomestudy (https://www.oxfordhomestudy.com/) 
  4. Class central (https://www.classcentral.com/) 
  5. Alison (https://www.alison.com/) 
  6. Asian college often teacher (https://www.asiancollegeofteachers.com/)

The following are some job sectors in the digital marketing field:

1. Digital Marketing Manager:

Digital marketing managers plan and manage marketing campaigns that promote a company’s brand, products, and services.

The requirements for becoming a Digital Marketing Manager are as follows:

  • A bachelor’s degree in marketing or a related field is required.
  • At least 5 years of experience in digital marketing or advertising.
  • In-depth knowledge of various social media platforms, best practices, and website analytics.
  • A firm grasp of HTML, CSS, and JavaScript is required.
  • Creative thinker with strong analytical abilities.

A Digital Marketing Manager’s responsibilities include the following:

  • Creating and managing all aspects of our digital marketing department, such as our marketing database, email campaigns, and display advertising campaigns.
  • Creating and managing campaign budgets.
  • Organize and manage our social media platforms.
  • Creating accurate reports on the overall performance of our marketing campaign.
  • Working with advertising and media professionals to improve marketing results.

2. SEO Specialist:

SEO specialists, also known as search engine optimization specialists, use research to create content for websites that includes popular keywords. 

The requirements to become an SEO Specialist are as follows:

  • Understanding of SEO practices.
  • Knowledge of Google Analytics and other analytic tools.
  • Outstanding communication skills.

The responsibilities of an SEO Specialist are as follows:

  • Increase the number of keywords in existing content.
  • Make high-quality content.
  • Look into keyword trends.
  • Examine site analytics to determine which areas of the site receive the most traffic.

3. Social Media Manager:

Social media managers manage their companies’ public accounts, which they use to interact with customers. Finally, the majority of social media managers use their platforms to drive sales.

Requirements for a Social Media Manager:

  • Understanding of social media marketing.
  • Prior experience creating social media strategies.
  • Previous experience working with and developing a marketing strategy.
  • The ability to find the appropriate voice for each social media platform.
  • Ability to create social media communities is required.

A Social Media Manager’s Responsibilities Include:

  • Managing the company’s social media advertising campaigns.
  • Developing one-of-a-kind, high-quality written and visual content for each social media campaign.
  • Establishing a social media presence while maintaining a strong online presence.
  • Social media monitoring for the company’s brand.

Check Also:

4. Content Specialist:

Content specialists conduct content and consumer trend research, develop content strategies and create content for a wide range of businesses in print and digital media. They work closely with the design and marketing teams to ensure that content is engaging and consistent across all media platforms.

Requirements for a Content Specialist:

  • A bachelor’s degree in literature, journalism, marketing, communications, or a closely related field.
  • Three years of experience in content creation, marketing, communications, or a related field is required.
  • Previously published work in a portfolio.
  • Working knowledge of content management systems such as WordPress, Drupal, and Joomla.
  • Expertise in content and layout design software such as Adobe InCopy and InDesign.

Content Specialist Responsibilities:

  • Collaborating with the creative, marketing, and design teams to brainstorm and define content objectives.
  • Creating content strategies to reach the desired target audience and marketing objectives.
  • Content creation for a variety of platforms such as blogs, websites, and social media.
  • Before publishing, proofread and edit the content.

The following table shows the annual salaries for the above job profiles:

Job Profile Salary per annum 
Digital Marketing Manager ₹7,00,000 
SEO Specialist ₹2,68,872 
Social Media Manager ₹3,00,000  
Content Specialist ₹5,52,434 

Note: The above salaries may change a bit according to the company and state you are working in.

The above job profiles salaries in other countries are: 

Country Digital Marketing Manager Job Profile average salary per annum SEO Specialist Job Profile average salary per annum Social Media Manager Job Profile average salary per annum Content Specialist Job Profile average salary per annum 
United Kingdom £34008 £24152 £25462 £29923 
United States $1,23,899 $56,896 $55,117 $49,479 
Indonesia IDR 209,000,000 IDR 58,958,111 IDR 62,897,030 IDR 154,000,000 
Switzerland CHF 102,422 CHF 78,978 CHF 92,827 CHF 134,000 
Australia $82869 $87206 $82231  $70,000   

Note: The above salaries may change according to change in location in their own countries. 

Conclusion:

In the above article, we have learned about 4 job profiles in the digital marketing field and their salaries in India and other 5 countries. In the future, digital marketing will remain the most effective form of marketing. People are being enticed to up skill and become future-ready by the career opportunities in Digital Marketing. However, because the dynamics of digital marketing change on a daily basis, a digital marketer must be agile, alert, smart, and adapt to the latest changes.

Digital Marketing FAQs:

  • What are the prerequisites for pursuing a degree program in Digital Marketing?

    Undergraduate digital marketing degree courses require candidates to have Class 12 level qualifications, regardless of the stream. A PG degree in Digital Marketing, on the other hand, requires completion of a bachelor’s degree course prior to enrolment.

  • What job opportunities are available after completing a Digital Marketing course?

    SEO Manager, Digital Marketing Manager, Social Media Manager, Content Writer, Paid Media Manager, Campaign Manager, and other positions are available to Digital Marketing graduates. 

  • What are some of the best colleges in India to study Digital Marketing?

    Among the top colleges that offer Digital Marketing courses are IBS-Hyderabad, IIM Calcutta, IIM Rohtak, Xavier Institute of Management, Lovely Professional University, and XLRI. 

  • How long does a Digital Marketing course last? 

    A Digital Marketing course is typically offered as a certification. A digital marketing certificate course can last anywhere from three months to a year. Candidates can also pursue a three-year BBA program with a focus on Digital Marketing. Candidates pursuing a PGDM or MBA with a major in Digital Marketing can finish the program in as little as two years.

  • Do I need to take any entrance exams to get into Digital Marketing? 

    Candidates seeking an MBA with a specialization in Digital Marketing must take MBA entrance exams accepted by the desired institute. Admission to the BBA (Digital Marketing) program is typically based on performance in Class 12. Some BBA programs also hold entrance exams for students interested in Digital Marketing.

  • Is it possible to learn Digital Marketing without enrolling in a course?

    Of course. Several websites provide video lectures that can provide a Digital Marketer with practical knowledge. However, taking a course is recommended because it helps to impart the necessary knowledge in a structured manner. Furthermore, during a job interview, candidates with a recognized certificate/degree/diploma are preferred.

  • Which businesses employ Digital Marketing professionals?

    Among the top recruiters for digital marketing jobs are Facebook, Paytm, Flipkart, Amazon, Oracle, and Google.

  • How to become a google certified digital marketer?

    To become a google certified digital marketer the candidate should go to google digital garage and should pass all the tests to get the certificate.

  • How to become a professional in digital marketing?

    The following are some of the steps to becoming a digital marketing professional:
    1. Obtain a bachelor’s degree.
    2. Develop critical digital marketing skills.
    3. Land your first entry-level position in digital marketing.
    4. Complete a digital marketing master’s degree program.

  • What are some of the best ways to become a digital marketer?

    The following are some of the ways to become the best digital marketer:
    1. Attend networking events.
    2. Study the work of digital marketing entrepreneurs and brands.
    3. Make connections with like-minded people and peers.
    4. Look for an internship in digital marketing.
    5. Participate in a Professional Organization.
    6. Never, ever stop learning.

  • What is the significance of digital marketing training?

    Digital Marketing training is important because it aids in the development of stronger relationships with your customers/prospects. It has a higher ROI (Return of Investment). It offers a diverse range of exciting career opportunities. It improves your company’s visibility on search engine results pages (SERP).

Surendra Gusain

Hi, I am Surendra Gusain founder-director of DOTNET Institute and a Professional IT Trainer, Digital Marketing Trainer, Youtuber and Blogger with 23 years of experience in computer training at DOTNET Institute.

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