How to become a certified digital marketer | The Best Digital Marketing Certificate Programs

Digital marketing got fame in a very short period. A career in Digital marketing is booming then you need to know about the topic ‘How to become a certified digital marketer. The word digital becomes a lifeline of the modern world. Everyone is connected to the digital world direct or indirect way.

INTRODUCTION

Digital marketing is a type of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. A digital marketer is responsible for generating leads and increasing brand awareness via various digital channels. To become a certified digital marketer, a candidate must complete all ten courses and pass two exams, the SEO exam and the Digital Marketing exam.

The following are some of the essential skills that every digital marketer should have:

• The candidate should be well-versed in video marketing.
• The candidate should have knowledge of Search Engine Optimization (SEO) & Search Engine Marketing (SEM).    
• The candidate should be tech-savvy and persuasive.

Top Colleges in India for Digital Marketing courses: 

College Name	Fees for Digital Marketing Course
Institute of Management and Technology, Ghaziabad	1,27,000 RS.
Loyola Institute of Business Administration, Chennai	6,00,000 RS.
IIM Kashipur	22,78,500 RS.
ICFAI Business School, Hyderabad	24,03,000 RS

Note: The fee details given in the above table may change according to the location and University regulations.

Some of the online websites for learning Digital Marketing are as follows:

1. UpGrad (https://www.upgrad.com/) 
2. Udemy (https://www.udemy.com/) 
3. Oxfordhomestudy (https://www.oxfordhomestudy.com/) 
4. Class central (https://www.classcentral.com/) 
5. Alison (https://www.alison.com/) 
6. Asian college often teacher (https://www.asiancollegeofteachers.com/)

The following are some job sectors in the digital marketing field:

1. Digital Marketing Manager:

Digital marketing managers plan and manage marketing campaigns that promote a company’s brand, products, and services.

The requirements for becoming a Digital Marketing Manager are as follows:

• A bachelor’s degree in marketing or a related field is required.
• At least 5 years of experience in digital marketing or advertising.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• A firm grasp of HTML, CSS, and JavaScript is required.
• Creative thinker with strong analytical abilities.

A Digital Marketing Manager’s responsibilities include the following:

• Creating and managing all aspects of our digital marketing department, such as our marketing database, email campaigns, and display advertising campaigns.
• Creating and managing campaign budgets.
• Organize and manage our social media platforms.
• Creating accurate reports on the overall performance of our marketing campaign.
• Working with advertising and media professionals to improve marketing results.

2. SEO Specialist:

SEO specialists, also known as search engine optimization specialists, use research to create content for websites that includes popular keywords. 

The requirements to become an SEO Specialist are as follows:

• Understanding of SEO practices.
• Knowledge of Google Analytics and other analytic tools.
• Outstanding communication skills.

The responsibilities of an SEO Specialist are as follows:

• Increase the number of keywords in existing content.
• Make high-quality content.
• Look into keyword trends.
• Examine site analytics to determine which areas of the site receive the most traffic.

3. Social Media Manager:

Social media managers manage their companies’ public accounts, which they use to interact with customers. Finally, the majority of social media managers use their platforms to drive sales.

Requirements for a Social Media Manager:

• Understanding of social media marketing.
• Prior experience creating social media strategies.
• Previous experience working with and developing a marketing strategy.
• The ability to find the appropriate voice for each social media platform.
• Ability to create social media communities is required.

A Social Media Manager’s Responsibilities Include:

• Managing the company’s social media advertising campaigns.
• Developing one-of-a-kind, high-quality written and visual content for each social media campaign.
• Establishing a social media presence while maintaining a strong online presence.
• Social media monitoring for the company’s brand.

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4. Content Specialist:

Content specialists conduct content and consumer trend research, develop content strategies and create content for a wide range of businesses in print and digital media. They work closely with the design and marketing teams to ensure that content is engaging and consistent across all media platforms.

Requirements for a Content Specialist:

• A bachelor’s degree in literature, journalism, marketing, communications, or a closely related field.
• Three years of experience in content creation, marketing, communications, or a related field is required.
• Previously published work in a portfolio.
• Working knowledge of content management systems such as WordPress, Drupal, and Joomla.
• Expertise in content and layout design software such as Adobe InCopy and InDesign.

Content Specialist Responsibilities:

• Collaborating with the creative, marketing, and design teams to brainstorm and define content objectives.
• Creating content strategies to reach the desired target audience and marketing objectives.
• Content creation for a variety of platforms such as blogs, websites, and social media.
• Before publishing, proofread and edit the content.

The following table shows the annual salaries for the above job profiles:

Job Profile	Salary per annum
Digital Marketing Manager	₹7,00,000
SEO Specialist	₹2,68,872
Social Media Manager	₹3,00,000
Content Specialist	₹5,52,434

Note: The above salaries may change a bit according to the company and state you are working in.

The above job profiles salaries in other countries are: 

Country	Digital Marketing Manager Job Profile average salary per annum	SEO Specialist Job Profile average salary per annum	Social Media Manager Job Profile average salary per annum	Content Specialist Job Profile average salary per annum
United Kingdom	£34008	£24152	£25462	£29923
United States	$1,23,899	$56,896	$55,117	$49,479
Indonesia	IDR 209,000,000	IDR 58,958,111	IDR 62,897,030	IDR 154,000,000
Switzerland	CHF 102,422	CHF 78,978	CHF 92,827	CHF 134,000
Australia	$82869	$87206	$82231	$70,000

Note: The above salaries may change according to change in location in their own countries. 

Conclusion:

In the above article, we have learned about 4 job profiles in the digital marketing field and their salaries in India and other 5 countries. In the future, digital marketing will remain the most effective form of marketing. People are being enticed to up skill and become future-ready by the career opportunities in Digital Marketing. However, because the dynamics of digital marketing change on a daily basis, a digital marketer must be agile, alert, smart, and adapt to the latest changes.

Digital Marketing FAQs: