Top 10 Important SEO Techniques of 2023

A good SEO strategy is necessary for improving the website’s visibility for the relevant searches. The SEO fluidity is hardest to maintain because of the constant updates in the Google’s algorithm. It is quite stressful to track all these changes, even the SEO specialist have difficulty in handling such task. So, what is solution to this problem? Don’t worry because I have created a list of Top 10 important SEO techniques of 2023, which will help you in solving your all SEO related problems.

What is SEO?

First get familiar with the definition of SEO. SEO stands for Search Engine Optimization. SEO is a digital Marketing strategy that use to improve a website position and visibility in the search engines results. A SEO is a process of using varied tactics like keyword research, content creation, page speed optimization to increase the ranking and visibility of your website in the search results.

The higher ranking of the website in Search result, more will be the internet traffic attracted by the website which generates more sales to a certain business that the website will provide. If you want to know further about SEO and how it works you can visit our other blog.

Top 10 Important SEO techniques of 2023.

These are the Top 10 important SEO techniques of 2023, which you will use to increase your website visibility without stressing about the constant Google’s algorithm updates.

1. Learn about Google’s EAT principle
2. Create new content
3. Update your old content
4. Building Backlinks
5. Prime focus on the user’s experience
6. Adding images to your content
7. Voice search optimization
8. Mobile friendly
9. Related keywords phrases
10. Comprehend your website’s core web vitals

1.Learn about Google’s EAT principle

EAT stands for expertise, authority and trustworthiness. It is necessary for your brand reputation on the web. Google tends to rank those website high which are more established, trustworthy and brand authentic. Having expertise in Google’s EAT principle guarantee you a long-term SEO success. If you are small creator or a company and have doubts regarding your EAT’s ranking, don’t feel overwhelmed start small and take these steps to increase your EAT score.

• Request your costumers to write good reviews on the popular and reputable websites like Amazon or Google.
• Earning high quality links from the website in your industry.
• Acquire active mentions on public forum.
• Add case studies, testimonials, reviews on your website to demonstrate EAT on your website.

2.Create new content

It is stated that there are 4.4 million blogs are published every day. So, creating new content regularly is a necessary requirement if you don’t want to fall behind in the SEO game. Creating new content on daily basis is good SEO practice. Add subheadings, content headers and targeting new keywords to you content. New content is more valuable than old content.

3.Update your old content

Don’t forget to update your old content in the urge for creating new content every day because it will make your old content irrelevant. You can refresh your old content easily by simply doing a link audit. First find the external links that are broken or outdated then fix them. It will not only improves your user experience but also prevent you to not get penalized by Google for having too many broken and outdated links. Updates your external links as well. Add links in your new content which are relevant to your old content. It will help Google to recognize the relation between these pages and thus it increase your SEO.

4.Building Backlinks

Building Backlinks are the core of the SEO and the most important SEO technique in 2023. Backlinks are considered important for building a brand authority. Your EAT score will be boosted by it and Google will see your website as a valid answer for the searcher’s queries. Here are some tips to improve backlinks quality.

• Gaining backlinks from authoritative and reputative websites
• Promoting your content on social networking sites regularly.
• Use public forums to reach out to your targeting audience.
• Offers valuable content to attract your targeted audience.
• Focus on quality more than quantity.
• Acknowledge guest blogging.

5.Prime focus on User’s experience

When it is comes to the SEO, your all tactic should be focused on the user’s experience. Google always considers bounce rate, click-through percentage and dwell time of your website for optimizing your ranking. You main Goal is to attract user click on your result, spend time clicking on your web pages and minimum 3 minutes are spend by the user on your website.

These are some of the key factors you consider which will help Google to increase your rank in the SERP results and provide your user a good experience.

• Your website must have mobile friendly UI/UX design.
• Your website is easy to navigate by the users.
• Your web pages are easy to load.
• Your website must have user interactive features.
• Your website content quality must be top notch.

6.Add images to your content

Image optimization has an important role in the search. Make sure to optimize the images on your website. Always use high quality and relevant images. Having images to your site map make it easy to spider to crawl. Also use alt tags which help crawlers to classify image easily. This is Good SEO practice you should consider. It will increase your user engagement and web page rank.

7.Voice search optimization

As you can see people often uses voice search option of Google instead of typing their queries because it is easy and less time consuming. Voice search optimization is among the best SEO technique in 2023. According to a research by dialogtech.com, 55% of households in USA has smart speakers in 2023. According to a research by Forbes, voice search drastically increases the user experience. Google is extensively focused on the voice search optimization. Keeps these points in mind to enhance your website voice search optimization.

• Choose wise keywords for your website.
• Create persona-based content.
• Includes FAQs in your web pages add “what”, “why” and “who” to sub heading.

8.Mobile friendly

A website which is mobile friendly have higher chances of top SERP rankings. According to SEMRush 73% of internet users approximately will access the internet through mobile by 2025. So, having a website which have a smooth user interface on mobile as well as desktop increase your SERP ranking and it is good SEO technique. Mobile friendly updates by Google leads to a noticeable change in the website ranking.

9.Related keywords phrases

With every Google algorithm update, Google keywords become more advanced. Google also show the relevant subtopics of the specific keyword. For example, if you search chocolate cake, Google will show you different search related or relevant results to your search query such as chocolate cake recipe, chocolate truffle cake or Choco vanilla cake shop etc. You can add specific related keyword phrases which increases your chances of getting top in the SERP ranking. Your title, Meta description and URL must have specified keywords phrases, you can also add your company logo in your content. These will help your website to rank high among the Google different search queries.

10.Comprehend your website’s core web vitals

It is essential to familiarize yourself with the core web vitals of website, In May 2023, Google comes with a new parameter, “page experience” a new algorithm that ranks pages on the basis of their core web vitals score. So, it is an important SEO technique you should familiar with.

Google defines core web vitals as the set of metrics that measure visual stability, responsiveness and speed of the website. These are the parameters.

• Largest contentful paint (LCP) – Parameter to measure page speed. The LCP should be 2.5 seconds or faster.
• First input delay (FID) – Parameter to measure page responsiveness. The FID should be is 100 ms or less.
• Cumulative layout shift (CLS) – Parameter to measure visual stability. The ideal CLS should be less than 0.1.

Google updates it tools by which you can easily measure your web vital core score and increase your SERP ranking for better long – term results. Spend time on these platforms and familiarize yourself with the reports and improves your score.

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Conclusion

People and experience is the core of every single SEO technique in 2022, so put you energy and time in developing high quality content for your targeted audiences. This is the fundamental of any good SEO strategy. If you want to excel in the SEO game and want to increase your SERP ranking use the above mention Top 10 important SEO techniques for better results.

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