Top 5 Reasons Why digital marketing’s future is very bright in India. a densely populated country ranked second in the world’s population. In today’s time, the population has become one of the leading problems of the world, and with a growing population, certain problems are faced by the world, UNEMPLOYMENT is one of the major problems that the world is facing. As they say “EVERY LOCK COMES WITH A KEY.” DIGITAL MARKETING is certainly the key to UNEMPLOYMENT.
- Due to DIGITAL MARKETING ample opportunities are created every minute for the people. India is turning into a digital India which is increasing employment opportunities and career growth. The future and scope of digital marketing in India are going to get brighter and brighter in the upcoming years. It conveys heaps of gainful advantages for you and your business.
- In today’s tech-savvy world every third person is using a smartphone it has become a basic need for each everyone. Be it your mother who wants to try out a new recipe, or your sister who is looking for a trendy dress, or your gamer brother, everyone is on the internet. And when it comes down to business, no doubt the trend of digital marketing is on the boom.
- More than 600 million internet users are creating a fascinating business opportunity to sell services and products to a growing population of tech-savvy internet users.
- To reach the customers and increase sales you’ve to market your products and services through the internet. Top 5 Reasons Why digital marketing’s Future is very bright in India.
- By taking your business online you can reach a large number of customers with just a click, “Be where your customers already are.”
- Digital marketing influences every facet of today’s businesses, digital marketing Helps you to Generate Better Revenues along with better conversion rates created by effective marketing strategies.
According to Forbes: “History has a tendency to repeat itself, and with digital marketing, in particular, there is a pattern of disruption.”
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Table of Contents
The top 5 reasons why the future of digital marketing is going to be bright in India.
1. It is an exceptionally broad and flourishing industry.
Today, people understand the importance and power of the web in running their business. It’s positive news for all organizations no matter big or small, you need not need to worry about how to reach the customers or if your information is reaching them or not. Companies are seriously making use of digital marketing to flourish their business organizations
Today, everyone prefers digital marketing over everything else. Even all start-ups are launching their business via digital marketing. This platform is easing the process of every business. The company doesn’t have to use manpower to go physically into the market and promote the product.
It offers a wide range of economical, powerful mediums of marketing. Every type of product and service is now opting for digital marketing because they know that this is a proven platform. Right from tech giants to hoteliers are here.
2. It Connects across geography, demography, and language
“Being Digital is Being Global.” And this is totally true, through social platforms like Facebook, Twitter, Instagram, and LinkedIn; one can reach the customer sitting in any corner of the world. The reach of these social media platforms is so huge that you can connect with almost the entire population on Earth. Top 5 Reasons Why digital marketing’s Future is very bright in India.
What do you think how many people thought we can connect with other people all over the world before the digital revolution in India? Yes, that’s right none. Well guess what we are not only connected but we are expanding the reach of our products and not only that, also, business firms are now capable of choosing their target audience like many organizations are targeting only USA’s customers, anything is possible with social media. Many companies from the USA also prefer Indian Marketing Agencies to plan out their social media campaigns to promote their products.
There’s a lot happening in India’s digital marketing platform, people are s engaged that they can’t stop talking and researching.
3. Social media is forever here.
Today people are heavily using social media for everything; the engagement rate of the viewers is ought to be higher. People want fascinating content and to be getting entertained. So it is the responsibility of a digital marketer to generate content that engages the audience.
Social media is now a part of our daily lives and culture, and it has saved us from overusing the one resource that we can never get back: TIME.
Social media is the underpriced, most effective, and direct-to-audience form of communication that we currently have. Even If you’re a musician and you’re not utilizing social media, you should heavily reconsider your stance. How else could some of these online superstars build such massive careers, if not for the exceptional and awesome reach of the internet?
“Social media is here to stay.”
4. Drastic changes in traditional marketing
Over the years the lifestyle of people has changed a lot and now with the changing times, people want everything on their fingertips. Traditional marketing was limited to the door as a marketer was using physical manpower for the promotion of their products
A business is all about meeting the needs and desires of each and every customer. The trend of digital marketing took off a few years back. Now that even the smallest thing can be found on the internet. People and marketers are really going gaga over this digital marketing trend.
There was very little interaction between the medium used and the customers. It was about providing information to the public that the brand exists with the hope of these people patronizing the brand unlike now; you can not only reach the customers but can connect and bond with them too.
Print or radio advertisements, printing materials are very expensive and you needed to hire people to distribute them. But now everything has changed from head to toe customers are just click away.
Results on traditional marketing strategy were not easily to be measured whereas now you can see how effective your campaign was.
5. Cost efficient
“Digital marketing, a friend to your pocket.” Comparing it with other marketing platforms, digital marketing is one of the most affordable media to promote a product. The days when one had to spend thousands and lakhs to get an ad printed in the newspaper are gone. Digital media has made everything so easy that even If you are a real estate company, you can promote your new project on social media and reach thousands of people at one time.
Creating an ad on Facebook hardly costs around ₹40 per day, which is almost nothing to what you were spending on newspaper ads. The Average cost per click is ₹0.52 to ₹2.3. Spending lakhs of rupees on a single ad and spending just ₹40 per day can be really pocket friendly.
Many industries and new start-ups, are heavily investing in digital marketing activities. They are looking for people who can devise and implement digital marketing strategies that suit their needs.
