Know Your Social Media Platforms | Small Business Guide to Social Media

Know Your Social Media Platforms. while it is not necessary to memorize and keep track of every new social media platform able, it is essential that you have a fundamental understanding of the types of social media platforms you can use for your business. 

Social Networking

Audiences of the social networking sites vary from Quitters, pet owners, teens, and tweens, to die-hard passions, writers, and physicists. The MySpaces of the world where all the cool kids hang out, have evolved into sites like Facebook, Linkedin, and Twitter, Today there are many hybrids where grownups can blog, connect with their friends had for lunch, and buy their buddies a “virtual MAN.”

The feature and interactivity of these social networks change weekly. Your job is to establish yourself on a site that meets your needs while learning what that social network does well. Some sites have great community forums where people of a certain interest talk about their experience and share what they know. Know Your Social Media Platforms.

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Blogging and Web Publishing Services

Use a blogging platform that makes it easy for your customers to find you. Some sites, like Facebook, require anyone viewing your site to have their own Facebook account, and nothing turns a customer off more than having to give Web companies their personal information to views a page. Find a service that you can easily use. Read the companies about us page. Make sure they are not one of the “flies by night” dotcoms that may be gone tomorrow. Take your hard-earned blog with them. Know Your Social Media Platforms.

In-House and Independent Forums

Chances are you already have a company website and if this is the case. You’re in–house Web guru should be able to add a “blog” section to your existing web page. If they are really good, they will be able to have a section where your customers can discuss their thoughts in open forums. 

If you do not have an in-house forum, there are plenty of online forums already in existence that should be appropriate to your business’s area of interest. Depending on the type of company you have, and your closeness with your customers may be thrilled to spend lots of time on your forum. 

Answering questions for you and raving about your products and services. These types of fans are worth their weight in gold because they’re writing for the “love of the sport” not because they are a paid viral marketer (but we’ll get to that later). Know Your Social Media Platforms.

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