Top 5 Module to learn in Digital marketing has several facets to it. To become a true -, you should be able to operate high-quality digital marketing operations to help build brands from scratch. Digital Marketing is a vast field containing everything that you can think about while promoting your services or products Online.
A module is one of a set of separate parts that, when combined, form a complete whole. These are the top 5 modules to learn in digital marketing
This will help you to be an effective and efficient DIGITAL MARKETER
Table of Contents
Top 5 Modules to Learn in Digital Marketing
1. WEBSITE CREATION WORDPRESS
We live in the digital world, where a website is becoming a necessity for every business, big or small. A website is important because it personifies you and your business in the virtual world. Having a business and not having a website is like you have a smartphone but you are not known of its features. You are probably missing out on a number of great opportunities for your business growth.
By building a website, you are giving your business the chance to connect with consumers globally, establish credibility and tell them why they should trust you. There are a few small companies that don’t have a website and without one this is exactly what they will be. Top 5 Module to learn in Digital marketing.
Creating a website on WordPress is both free and invaluable at the same time. WORDPRESS RULES GOOGLE’S SERP WITH 583,000,000 RESULTS WordPress believes that software should work with minimum set-up, allowing you to concentrate on sharing your story, product, or services freely.
Lots of people prefer WordPress because it is easy to set up, update, and manage with thousands of themes to choose from that can be used for almost anything. Moreover, there are thousands of plugins available to help with additional functionality on your site.
WordPress was established with bloggers security in mind. WORDPRESS IS POWERING 26% OF THE WEB.
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2. SOCIAL MEDIA MARKETING (SMM)
Social media marketing refers to the process of attaining traffic or attention from potential customers through social media.
Social media marketing (SMM) refers to methods that aim at social networks and applications to spread brand awareness or promote particular products. Social media marketing is supposed as a more targeted type of advertising and is therefore thought to be very effective in creating brand awareness.
Almost Seventy-one per cent of small businesses used social media to attract new customers.
Top 5 Module to learn in Digital marketing. Social media marketing is a form of online marketing that uses social media as a marketing tool. SMM aims to produce content that users will share with their social network to help a company publicise their brand exposure and broaden customer reach.
Social media marketing involves the use of social media networks, to successfully advertise online.
Social networks such as Facebook Instagram and Twitter provide advertisers with data about the likes and dislikes of their consumers.
3. GOOGLE ADWORDS
Google AdWords is Google’s online advertising program that allows you to create online ads and reach n number of people who are interested in the products and services you offer. The AdWords platform runs on pay-per-click advertising, i.e. you have to pay every time a visitor clicks on your ad. Google AdWords is Google’s advertising system in which advertisers bid on certain keywords so that their clickable ads appear in Google’s search results. Since advertisers have to pay for these clicks, Google makes money from searches.
Google Adwords is a programme where you have to pay when somebody clicks your ad. Approximately 87% of web users do not scan past page 1 of search engine results. So, the higher your website appears on a page will result in more visitors to your website, as web user prefers to click on the ads/search results at the top of the page.
Google developed the Google AdWords system to assist you in marketing your products or services in Google Search. The system is a “pay per click” system. The ads take the format of a short text ad that includes a tag line, two short descriptive lines and a URL link to a website or a specific website page. Top 5 Module to learn in Digital marketing.
4. SEO SEARCH ENGINE OPTIMISATION
Search engine optimisation is the process of affecting the online visibility in organic (non-paid) search engine results. SEO includes both technical and creative features required to improve rankings, drive traffic, and increase awareness in search engines.
SEO targets different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines.
Search engine optimization aims to get more traffic from diverse sources and to get repetitive visitors, playing a crucial role in online business websites as well as other interactive sites with regular updates of content on the website.
5. Google Analytics
Digital Analytics is a tool of measurement that helps you understand your website performance. Being a business owner you should know what visitors are doing on your site, how they are interacting with it, and how to help them accomplish their goals. To put it simply, Google Analytics is the tool you can use to measure visitors.
With this data, you will be able to increase your sales and maximize your profit by focusing on the most profitable marketing channels.
All you need to do is install a small amount of “tracking code” on each page of your website.
